OLX Indonesia: All New OLX Vogon Campaign

OLX, a global online marketplace, generated awareness of its app by creating a hyper-targeted campaign of personal ad variations to drive app installations.

Campaign details

Brand: OLX IndonesiaLead agency: Havas MediaRegion: APAC

Objectives

OLX is the world's leading classifieds platform which provides local communities in high-growth markets with vibrant online marketplaces: OLX connects local people to buy, sell or exchange used goods and services by making it fast and easy for anyone to post a listing through their mobile phone or on the web.

Target audience

Females aged 25-35 YO upper & middle class, youths 15 - 24 YO upper & middle class, males 25-35 YO middle class. Targeting mission seekers to treasure seekers. For car/property seller to...

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