OCBC Nisp: #Save20 director mix

OCBC, the financial services company, aimed to deliver both OCBC brand value and convert young people to use Nyala in Indonesia.

Campaign details

Brand: OCBC NISPLead Agency: Dentsu IndonesiaRegion: APAC

Strategy

Objective

In 2020, we aim to move from inspiring brand to an enabler for Indonesians to be financially healthy, where Nyala and ONe Mobile will be the entry point for people to experience our brand and product value, thus more conversions needed for their campaign. We still need to penetrate the younger segment to increase our brand image, get more financial activity, as well as nurturing our future customer. Therefore, the objective of this campaign is to deliver both OCBC brand value and at the...

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