Campaign details
Brand: OBH CombiLead agency: AdColonyCountry: Indonesia
Strategy
Objective
As the number one cough syrup bottle in Indonesia, OBH Combi has been a trusted brand for more than 47 years.
Sales were volatile in the local market, which had become increasingly competitive with the entrance of new rivals. One concern was that brand awareness of OBH Combi would not be as strong with younger consumers, who may consider it a brand associated with their parents and not something new and modern.
The challenge of the campaign was to grab the attention of busy millennials...