OBH Combi supports Indonesia to beat the limit

Healthcare company Combiphar used its status as official supplier to the 2018 Asian Games to boost sales of its cough syrup brand OBH Combi in Indonesia, through an integrated approach with mobile gamification at its heart.

Campaign details

Brand: OBH CombiLead agency: AdColonyCountry: Indonesia

Strategy

Objective

As the number one cough syrup bottle in Indonesia, OBH Combi has been a trusted brand for more than 47 years.

Sales were volatile in the local market, which had become increasingly competitive with the entrance of new rivals. One concern was that brand awareness of OBH Combi would not be as strong with younger consumers, who may consider it a brand associated with their parents and not something new and modern.

The challenge of the campaign was to grab the attention of busy millennials...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands