NowThis x Samsung Gear 360: The no. 1 most-viewed campaign on Facebook in 2017

Samsung Mobile, a division of multinational Samsung, educated audiences worldwide on 360 video-making to promote its 360-degree camera.

Campaign details

Brand: Samsung MobileLead Agency: Starcom UKRegion: Global

Strategy

Objective

Samsung, the market leader in 360º hardware, knew that in order to grow the 360º category, they needed to normalize watching and creating 360º content first.

At the beginning of 2017, YouTube and Facebook enabled 360º videos on their platforms. However, even though both platforms made it easy to upload and watch 360-degree videos, very few people were actually doing so. We noticed that consumers were using 360º cameras to capture content in the same way they would shoot a traditional shot - not...

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