NowThis x Samsung Gear 360: The no. 1 most-viewed campaign on Facebook in 2017

Samsung Mobile, a division of multinational Samsung, educated audiences worldwide on 360 video-making to promote its 360-degree camera.

Campaign details

Brand: Samsung Mobile Lead Agency: Starcom UK Region: Global

Strategy

Objective

Samsung, the market leader in 360º hardware, knew that in order to grow the 360º category, they needed to normalize watching and creating 360º content first.

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