Nivea: Flipkart Ads

Nivea, a personal care brand, promoted its new product range for men in India by partnering with Flipkart, an Indian e-commerce company, to introduce a pre-order feature in association with football team Real Madrid.

Campaign Details

Brand: NiveaLead Agency: Flipkart Internet Pvt LtdRegion: APAC

Strategy

Objective

Nivea is a household name in India, known for its classic, multi-purpose cream in a blue tin. They wanted to raise awareness for their 'Nivea Men Deep Impact' products. Nivea had never been an active investor on Flipkart but after understanding the growth that Men's grooming category had seen on the platform. They decided to exclusively promote their Nivea Men Deep Impact range on Flipkart.

Riding on the football sentiments and tapping into the fanbase, Nivea pre-launched their range Nivea Men Deep Impact,...

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