Nissan India: Look it's a car…it's an emoji…it's the Nissan GT-R

A bespoke Twitter emoji helped Nissan, the Japanese automobile manufacturer, increase awareness in India of its GT-R supercar.

Campaign details

Brand: Nissan IndiaLead agency: OMDRegion: APAC

Objectives

Nissan as a global name in the automobile segment was struggling to get the consumers' attention in the Indian market. Nissan decided to launch GT-R, its iconic supercar, which would serve the dual purpose of uplifting the Nissan imagery and introducing Nissan in the performance segment.

Our objective was to improve Nissan OaO scores and drive conversations for the brand especially through opinion leaders of the country.

Target audience

Nissan wanted to reach out to opinion leaders in India and ensure they endorse our brand and...

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