Nike: Inspiring the Athlete Within Every Woman

This case study looks at how Nike, the sportswear brand, got India's youth moving again by focusing on young women who face more barriers in playing sports.

Campaign details

Brand: NIKELead agency: Mindshare India Pvt. Ltd. Region: APAC


India's 400 MN youth are on the cusp of accomplishing many great things. However, against this ambition, sports has taken a backseat, low on the list of their priorities.

Riding on this new self-belief in the country, Nike's mission was to get teens & young adults playing again. Nike knew that in playing a sport, one unlocks their true potential no matter what their pursuit is.

Target audience

The mission was to get India's youth moving again, Nike's focus would be young women...

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