next: Bradesco - Bank next - Lollapalooza Game

next, a mobile only bank, used its sponsorship of Lollapalooza Brazil to drive account openings.

Campaign details

Brand: NextLead Agency: R/GA Sao PauloRegion: LATAM

Strategy

Objective

Next, as a recently launched bank, had the opportunity to use great sponsorship at the Lollapalooza Brazil - usually associated with brand awareness - to drive account openings as well. The challenge was to use Lolla's asset to bring as many young people as possible to the bank.

Target Audience

Bank: you need one. But you might not love it. It's that important, but the high potential group of digital natives - that already accounts for 30% of the economically active population in Brazil...

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