Neutrogena: Find the Beauty

Neutrogena, a skincare brand, increased sales in Brazil by developing a series of video skincare routine tutorials presented by influencers, during Carnival season.

Campaign details

Brand: Client: J&J/Brand: Neutrogena® Lead agency: SunsetDDB Region: LATAM

Strategy

Objective

To create how-to content for the 3-step skin care routine through Neutrogena's product portfolio, helping generate brand connection and proximity. And to create a interactive make-up model, different then the others influencers formats.

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