Nestlé: Excella Gold Short Audio-Musical Stories in Spotify

Nestlé, a food and drink company, increased reach and awareness in Mexico by launching audio stories via music-streaming service Spotify to promote its formula milk to mothers.

Campaign details

Brand: NestléLead Agency: MindshareRegion: LATAM

Strategy

Objective

The brand's objective was to relaunch Excella Gold and increase brand awareness, specifically communicating how Excella Gold has a new and exclusive formula with neuro-nutrients that helps with babies psychomotor development and cognitive functions.

Target Audience

Pregnant Women and Recent mothers, Women 25-44.

Creative Strategy

Music and sounds play a key factor in kids development, so why not take advantage of this and create a unique experience for mothers and babies? We discussed with the client creating musical stories, content and using our targeting capabilities to...

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