Campaign details
Brand: Nescafé / Nescafé3in1Agency: Mindshare Turkey / Sesli Harfler / Bond DigitalRegion: EMEA
Strategy
Objective
Our main aim was to create hype for our annual Nescafé 3in1 Promotion campaign and ultimately increase growth by increasing consumption frequency, market share and repurchase. We also wanted to strengthen our competitive edge over Private Labels. Our campaign KPI was to get 10 million code entries. We measured conversion rates via DBM. By the end of the campaign, we had received 10.3 million entry codes. We planned to reach 2 million unique users, and by the end...