Nescafé Sees The Car In Your Fortune

Nescafé, a coffee brand, partnered with a fortune-telling app to engage coffee drinkers in Turkey and in doing so achieved revenue growth of 26%.

Campaign details

Brand: Nescafé / Nescafé3in1Agency: Mindshare Turkey / Sesli Harfler / Bond DigitalRegion: EMEA

Strategy

Objective

Our main aim was to create hype for our annual Nescafé 3in1 Promotion campaign and ultimately increase growth by increasing consumption frequency, market share and repurchase. We also wanted to strengthen our competitive edge over Private Labels. Our campaign KPI was to get 10 million code entries. We measured conversion rates via DBM. By the end of the campaign, we had received 10.3 million entry codes. We planned to reach 2 million unique users, and by the end...

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