Brand: Nescafé / Nescafé3in1
Agency: Mindshare Turkey / Sesli Harfler / Bond Digital
Our main aim was to create hype for our annual Nescafé 3in1 Promotion campaign and ultimately increase growth by increasing consumption frequency, market share and repurchase. We also wanted to strengthen our competitive edge over Private Labels. Our campaign KPI was to get 10 million code entries. We measured conversion rates via DBM. By the end of the campaign, we had received 10.3 million entry codes. We planned to reach 2 million unique users, and by the end of the campaign we had reached 3.1 million total impression and 2.1 million unique users.
Our main target audience is 15-24 years old, care free young trendies but promotion campaigns also make it relevant for all consumers. So for the campaign, we also targeted consumers who are interested in lotteries and promotions.