Nescafé: A cup from home

Nescafé, a coffee brand, grew during the slow period of Ramadan in Indonesia and promoted the brand while encouraging consumers to stay at home during the coronavirus pandemic.

Campaign details

Brand: Nescafé Agency: Publicis Region: APAC

Strategy

Objective

Nescafé as a coffee brand always finds challenges in joining the conversation during Ramadan. Besides the fact that the consumption of coffee always reduces during this month,

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