Nays: Scratch card game

Is Bankasi, a Turkish bank, designed a campaign to reach a target audience unfamiliar with Nays TV ads through Addressable TV.

Campaign details

Brand: Is Bankasi / IPGAgency: TVekstraRegion: EMEA



Is Bankasi designed a campaign to reach an audience unfamiliar with Nays TV ads through Addressable TV. The main aim of Nays' campaign was to boost downloads for their new-generation banking app.

The challenge was creating an engaging Addressable TV ad that would encourage viewers to download the app while watching TV and effectively measure the mobile download and post-download behaviors of users who watched the CTV ads on the same internet-connected phones. Is Bankasi made optimizations to measure broadcast downloads and post-download behaviors...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands