National Bank of Kuwait: Activation & wallet share campaign – location powered audience retargeting at Tesla event

The National Bank of Kuwait (NBK) used Mall IQ’s location technology to engage with customers in real time at the Avenues Mall in Kuwait City, increasing activation of credit cards, usage of NBK cards, and wallet share.

Campaign details

Brand: National Bank of KuwaitLead Agency: Mall IQ, Inc.Region: EMEA

Campaign video

Strategy

Objective

The National Bank of Kuwait (NBK) is the largest financial institution in Kuwait, with global branches and subsidiaries. NBK has been working with Mall IQ, Inc. since 2019 for real-time location-based mobile customer engagement.

Mall IQ offers the most scalable Location Intelligence Platform for mobile apps that is store-level accurate indoors & outdoors without any hardware deployments. Mall IQ's technology brings a whole new vision of engaging with customers at the right time and location with the right content....

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