Nando's: Voice of the people

Nando’s, the South African restaurant chain, made use of local relevance during the coronavirus pandemic, using Twitter to start topical conversations that maintained brand salience with very high return on investment.

Campaign Details

Brand: Nando'sLead Agency: VMLY&RRegion: EMEA

Strategy

Objective

It's simple, be top of mind, by being on lips and in tummies. Our primary aim was to build brand share of voice and continue to grow our overall salience with our online audience with as little money as possible. This at a time when our business was significantly constrained due to lockdown restrictions on restaurant trade.

Media objective: How do we pay for less than half of our exposure (organic impressions)? With a number of our planned media activities having to change, we placed a...

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