Campaign details

Brand: Nameera
Lead agency: Mindshare Indonesia
Country: Indonesia

Strategy

Objective

Nameera, a local Halal Digital Brand, wanted to generate awareness about the new skincare brand that offered a new point of view in beauty and create talk-ability in a business that is considered very influencers & testimonials led. With a stiff competition in the beauty market, Nameera wanted to break through in the Indonesian market with their range of water-based products that offered women soft, natural looks, aligning beautifully with Islamic culture. Nameera looked to take the Indonesian market by storm by leveraging mobile to deliver their unique messaging for their intended audience.

Target Audience

The brand wanted to focus on the modern muslim women of all age groups, leading urban lifestyle, commuting daily or even working at home, and who have a history of using beauty products.

Creative Strategy