Nameera: Project Ameena

Halal beauty brand Nameera used a two-pronged mobile approach to create talkability for its launch to market in Indonesia.

Campaign details

Brand: NameeraLead agency: Mindshare IndonesiaCountry: Indonesia

Strategy

Objective

Nameera, a local Halal Digital Brand, wanted to generate awareness about the new skincare brand that offered a new point of view in beauty and create talk-ability in a business that is considered very influencers & testimonials led. With a stiff competition in the beauty market, Nameera wanted to break through in the Indonesian market with their range of water-based products that offered women soft, natural looks, aligning beautifully with Islamic culture. Nameera looked to take the Indonesian market by storm by leveraging mobile to...

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