My MAH Vet Offers

Merck Animal Health, an animal health company, launched an app for both vet clinics and pet owners to manage their coupons and rebates, which led to more sales of its flea and tick medication, Bravecto.

Campaign details

Brand: Merck Animal HealthLead Agency: Creative Digital Agency, Inc.

Strategy

Objective

To boost sales and market share of Bravecto (a flea and tick medication for cats and dogs), Merck Animal Health needed a way to induce product trial and brand retention for pet owners -- while also driving advocacy from vet clinics.

In addition, the brand wanted faster, better visibility into how the product was selling at retail.

There were a number of challenges specific to the animal health industry, wherein thousands of small, independent vet clinics serve as both retailer and brand advocate. Each...

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