Movistar: Perspectives

Movistar, a telecommunications brand, launched a mobile anti-cyberbullying campaign in Argentina, showing two different sides of the story when the phone was turned.

Campaign details

Brand: MovistarLead Agency: Wunderman BARegion: LATAM

Strategy

Objective

In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone companies in Latin America, recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a...

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