Campaign details
Brand: PepsiCo/Mountain DewLead agency: Mindshare India Pvt.Ltd.Region: APAC
Objectives
Mountain Dew, the Top CSD brand from the PepsiCo portfolio launched 'Game-Fuel'. It catered to a segment which had largely been ignored, 'The Gamer'.
The task was to establish the relevance of e-gaming platforms and make Game Fuel the largest ever platform to host one, driving participation by reaching out to gamers.
Task at hand was to launch the new variant 'Game Fuel' and effectively reach out to the gamers and create a huge impact amongst them.
Target audience
The 15-30 male who is...