Mobile Video Gold: Disney's Interactive Mobile Video for Pirates of the Caribbean

This case study details how Disney, the entertainment conglomerate, promoted its film 'Pirates of the Caribbean: Dead Men Tell No Tales' by partnering with AdColony and becoming the first brand to use its Aurora HD Video.

Campaign details

Brand: DisneyLead agency: AdColonyRegion: NA

Objective

Going into Memorial Day Weekend, Disney wanted to create a campaign for 'Pirates of the Caribbean: Dead Men Tell No Tales' that would build buzz amongst fans and immerse them into the...

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