Campaign details
Brand: DisneyLead agency: AdColonyRegion: NA
Objective
Going into Memorial Day Weekend, Disney wanted to create a campaign for 'Pirates of the Caribbean: Dead Men Tell No Tales' that would build buzz amongst fans and immerse them into the world of Pirates of the Caribbean.
To do this, Disney and their agency OMDe partnered with AdColony and became the first brand to use AdColony's Aurora HD Video, a new type of mobile video format that enables true interactivity with video content in a way never before possible.
As the first advertiser to use the...