Mobile Makeover for Gamers by L'Oréal Men Expert

This case study details how L'Oréal Paris Men Expert, a men's hair and skincare brand, expanded its relationship with gamers in China by giving them a real world spotlight and showing them the importance of looking their best.

Campaign details

Brand: L'Oréal Lead agency: Mindshare ChinaRegion: APAC

Objectives

Don't look down on a young man on campus just because he looks a bit slovenly.

He may in fact be great hero with thousands of followers in the virtual world gaming.

Unfortunately...