Brand: MirindaAgency: Mindshare ThailandEntrant Region: APAC
A refreshing fizzy beverage brand owned by PepsiCo, Mirinda is a leading long-term player in a category crowded with local and international competition.
Before the COVID-19 pandemic, Mirinda has always been associated with fun and excitement. Available in local convenience stores, the thirst-quenching soda is a staple beverage every time young Thais go out.
New players have emerged in the carbonated beverage category in recent years, making competition tougher than ever. Thais were also coming out of government-imposed lockdown restrictions, and consumer morale was at...