Mindshare/20th Century Fox: Ferdinand Mini Game

20th Century Fox, a film corporation, promoted its new film, Ferdinand, by launching a mobile mini game that used rewards to encourage interact with the trailer.

Campaign details

Brand: Mindshare / 20th Century FoxLead Agency: GameloftRegion: EMEA

Strategy

Objective

Twentieth Century Fox's rendition of the age-old 1939 storybook tale, "Ferdinand the Bull", highlight unfortunate and pervasive themes of bullying, conformity and peer pressure on a gentle and new perspective in the children's movie "Ferdinand". Our objective was to successfully launch this new property, dominating the challenging Christmas environment, and promote the film getting the maximum trailer views from the audience.

Target Audience

We have a primary audience split in two groups: 1. Kids 6-12, the most receptive to the core concept...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands