Campaign details
Brand: Mindshare / 20th Century FoxLead Agency: GameloftRegion: EMEA
Strategy
Objective
Twentieth Century Fox's rendition of the age-old 1939 storybook tale, "Ferdinand the Bull", highlight unfortunate and pervasive themes of bullying, conformity and peer pressure on a gentle and new perspective in the children's movie "Ferdinand". Our objective was to successfully launch this new property, dominating the challenging Christmas environment, and promote the film getting the maximum trailer views from the audience.
Target Audience
We have a primary audience split in two groups: 1. Kids 6-12, the most receptive to the core concept...