Milo NutriUp: Launch Raih Lebih Game

MILO Nutri Up, a brand of milk drink, launched a gamified mobile campaign to market its product to adults and raise brand awareness in Indonesia.

Campaign details

Brand: Milo NutriUp Agency: OGILVY

Strategy

Objective

Getting young adults excited about a children's milk beverage

MILO wanted to tap into the 110 billion rupiah opportunity of the adult ready-to-drink milk category in Indonesia with the

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