Migros TV Voice Command

Migros, a supermarket chain, launched a mobile campaign in Turkey to create different Ramadan recipes for consumers.

Campaign details

Brand: MigrosLead agency: AdColony TurkeyRegion: EMEA

Objectives

Turkey's leading grocery chain Migros wanted to show their endorsement through a mobile project that creates benefit for the people. Since they claim to serve consumers the best products with the best prizes, saving their family budgets, Migros took this claim to a higher level.

Target audience

The aim was reaching a mass audience across Turkey starting with the religious period of Ramadan, where people are fasting all day.

Creative strategy

During Ramadan, people who are fasting, wait for the fast breaking dinner, Iftar. Iftar dinner...

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