Campaign details
Brand: Mercedes-BenzAgency: Zenith Turkey / AdColony TurkeyRegion: EMEA
Strategy
Objective
The aim of the new Mercedes-Benz GLA car was to increase its awareness by reaching the right target group for the promotion. For this purpose, 'Grow Up' was used as a motto that tries to emotionally capture more people, rather than a discourse that emphasizes direct sales or vehicle features.
Target Audience
With the recent campaigns, Mercedes Benz is changing their target audience from mass to X and Y generations. In accordance with Linkedin targeting technologies and Mercedes-Benz target volume; Business Decision Makers...