Mercedes-Benz: A-Class Sedan

Mercedes-Benz, an automotive brand, promoted its new A-Class Sedan model in Turkey by creating voice activated video ads that interacted with the car's new voice command feature.

Campaign details

Brand: Mercedes-Benz Turkey Agency: OMD Turkey Region: EMEA

Strategy

Objective

Instead of the pre-defined audience based on insight, it was our main goal to increase the awareness of Mercedes-Benz new A-Class Sedan model, which has recentl

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