Campaign details
Brand: Memorial Hermann Health SystemLead Agency: Memorial Hermann Health System
Strategy
Objective
During the hurricane, acute care and hospital facilities were open. However with streets impassable and much of the city without power, patients elected to delay accessing less emergent health care. The moment the storm passed and the water began to recede; it was the digital marketing team's priority to inform patients through online vehicles that urgent care clinics were open and operational. Our objective was to increase online appointment check-ins for the open urgent care facilities throughout the Greater Houston area. The challenges...