Campaign Details
Brand: McDowell's no.1 sodaLead Agency: Mindshare IndiaRegion: APAC
Strategy
Objective
McDowell's No.1 Whiskey's brand purpose was founded on Brotherhood and Friendship (Yaari). With almost no avenues for alcohol advertisement it was a challenge to bring alive the brand ethos. Therefore, it was important for the brand to build strong associations in consumer's minds between the brand and its key assets. They wanted to create a sonic identity(MOGO) using the tune that came out of their successful Yaari campaign by creating consumer experiences and embedding it in popular culture/TG's passion point in the context...