McDowell's No.1 Soda: Friendship - 1 V/s Drunk Driving - 0

McDowell's No. 1, a brand of spirits, launched the Join the Pact campaign, an immersive first experiential campaign to fight against the menace of drunk driving in India.

Campaign Details

Brand: McDowell's No.1 SodaLead Agency: Mindshare India & InMobiRegion: APAC

Strategy

Objective

McDowell's No. 1, India's largest selling alcoholic beverage brand, enjoys immense popularity among Indian millennials. The brand has a special connection with its consumers and is known for truly understanding them. In keeping with this relationship, the brand over time recognized the emergence of a disturbing pattern: Drunk driving was a cause of great concern across the nation. 18 road accident deaths every day are attributed to drunk driving leading to a negative perception of alcohol. McDowell's No.1, who has always...

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