McDowell's: Yaari - 1, Drunk Driving - 0

McDowell's, a spirits brand, decreased drink driving in India by launching a mobile ad that showed its devastating consequences and linked to a ride-hailing app.

Campaign Details

Advertiser/Brand: McDowell's Lead Agency: InMobi Region: APAC

Strategy

Objective

McDowell's No.1 is one of the largest selling spirit brand in the world and India's largest selling alcoholic beverage brand. Starting way back in 1964, McDow

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