McDonald's: Mc CAFE digital activation

McCafe, a café branch of McDonald's, launched a campaign in Saudi Arabia to engage with its audience in a fun and interactive way.

Campaign details

Brand: McDonald'sLead agency: dmsRegion: MENA

Objectives

The premium hot beverage range from McCafe is available throughout McDonald's many branches yet still did not receive the popularity it should. Even though McCafe is of great quality, it was also priced competitively and is available at drive-thrus at any McDonald's. We already have an ongoing 'free coffee every Sunday' offer in place but this was not enough to encourage regular usage especially with the high competition. We needed to create an experience to engage with our audience in a fun and interactive way, to break...

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