McDonald's: Free Fries and Coke

McDonald's, a fast food chain, launched a geo-fencing and synchronised mobile display campaign that successfully increased sales across Australia.

Campaign details

Brand: McDonald'sLead agency: BlisRegion: APAC

Objectives

In 2017, McDonald’s and OMD approached Blis to create a national mobile campaign (exc Victoria) to drive incremental guest count to McDonald’s restaurants and combat the increased competitor share-of-voice (SOV). A secondary campaign objective was to increase average transaction value, and drive higher frequency among loyalists. The campaign promoted an offer of a free small fries and Coke with any Big Mac or Quarter Pounder burger.

Target audience

The intended target audience was regular quick service restaurant (QSR) customers in the 25-54 age bracket. These included ‘McDonald’s...

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