Campaign details
Brand: McDonald's South AfricaAdvertiser: McDonald's South AfricaCountry: South Africa
Strategy
Objective
Keeping the customers you have is already tough. Increasing their loyalty is another challenge altogether. But that's what CRM is all about - building and managing customer relationships.
The objective of this case is to show how mobile can be the cornerstone to those relationship whilst meeting key business KPI's of driving customer user acquisition (downloads) and user frequency (redemptions).
Target Audience
Our target audience are the 8 million customers we serve every month. With the launch of the app, we're meeting...