McDonalds: Quarantine Offers

McDonald's, a fast-food brand, launched an in-game mobile app to raise brand awareness in the Middle East.

Campaign details

Brand: McDonalds Agency: Bruce Clay MENA Region: EMEA

Strategy

Objective

Our objective for this campaign was to target relevant and receptive users to create brand awareness about McDonald's burgers. During the pandemic, Mcdonald's needed

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