Campaign details
Brand: McDonald'sAgency: OMDRegion: APAC
Strategy
Objective
Objective: Gamification McDonald's was launched in Ramadan and the purpose was to engage the GMAL users to play games during 'ngabuburit' time (a few hours in the afternoon before Iftar (breakfasting time) in Indonesia. While users play the games, they can get interesting rewards to redeem in McDonald's. The campaign had 3 different games and adjustments during the Ramadan period (game 1 in week 1, game 2 in week 2, game 3 in week 3 until eid Fitri). It helped GMAL users to fill their free time...