McDonald's Australia: McDonald's Monopoly App

This case study looks at how McDonald's, the fast food chain, digitalised its Monopoly promotion without losing the excitement of the 'peel to reveal' mechanic, in Australia and New Zealand.

Campaign details

Brand: McDonald's Australia Lead agency: VML Sydney Region: APAC

Objectives

Since 1987, Monopoly has been McDonald's most effective promotion, bringing together two massive brands to the delight of millions.

However, in recent years two key p

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