Maybelline: Transforming multiple shades of daring

Cosmetics brand Maybelline New York created a key opinion consumer (KOC)-led campaign to boost usage, sales and brand equity with Gen Z consumers in Vietnam.

Campaign details

Brand: MAYBELLINE NEW YORKAgency: XYZ SAIGONRegion: APAC

Strategy

Objective

In 2022, the Makeup category is losing buyers. Beside the pandemic that locked us down, this downtrend also came from the higher level of youngster's self-acceptance....

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