Mattel: HotWheels Interactive Video

Mattel, a toy manufacturing company, used the reach and interactive capabilities of mobile to engage users in India in an interactive and entertaining manner.

Campaign Details

Brand: Mattel IndiaLead Agency: Gameloft Advertising SolutionsRegion: APAC

Strategy

Objective

Hot Wheels has remained a beloved brand for nearly 50 years and car play is an intuitive play-pattern which has contributed to Hot Wheels' success...

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