matcha LOVE: Stay Grounded campaign

ITO EN, a Japanese green tea company, launched its ‘Matcha LOVE’ brand in the US by collaborating with social influencers and producing seasonal recipes featuring the product.

Campaign details

Brand: matcha LOVELead agency: Deep FocusRegion: North America

Objectives

ITO EN is the largest manufacturer and distributor of green tea in Japan, but the house of brands has little awareness in the US. As their distribution in the states started to grow, the organization decided to invest in marketing in the region for the first time, hiring a single brand director to lead the charge.

Deep Focus along with Engine Media were brought in to partner with the director to build a holistic marketing plan for the portfolio, including a test-and-learn launch campaign...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands