Mastercard: Start Something Priceless with your favorite wine

Mastercard, a financial services corporation, created brand lift in Brazil by launching a series of creative assets and hero video that showed the benefits of using Mastercard while eating out.

Campaign details

Brand: MastercardLead Agency: WMcCANNRegion: LATAM

Strategy

Objective

Even though Mastercard offers a set of quality benefits to its high-value cardholders, most consumers are unaware of the wide range of advantages they are eligible for upon card usage. On top of the lack of awareness, circumstances such as an established economic crisis and a cluttered competitive field (whereas other finance players stand by the same kind of pool of rewards) get in the way of developing and preserving brand preference.

In order to build a positive value proposition, a campaign was designed to leverage...

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