Mastercard presents a priceless surprise at Starbucks

Mastercard, a financial services brand, and Starbucks, a global coffee company, collaborated on a campaign in Turkey to simultaneously increase Masterpass users and the number of customers using Starbucks' loyalty program via its app.

Campaign details

Brand: Mastercard and StarbucksLead agency: VodenRegion: EMEA

Objectives

While Mastercard's aim was to increase the number of people using Masterpass, Starbucks wanted more customers to register to its loyalty program via the Starbucks app. Two brands joined powers to give customers a reason to both download the app and to pay with Masterpass.

Target audience

Young and digital savvy regular Starbucks customers who are heavy e-shoppers, open to try new things and first adopters to new technologies/trends.

Creative strategy

Everybody wants to be recognized and to be surprised in a unique way. Especially...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands