Mastercard presents a priceless surprise at Starbucks

Mastercard, a financial services brand, and Starbucks, a global coffee company, collaborated on a campaign in Turkey to simultaneously increase Masterpass users and the number of customers using Starbucks' loyalty program via its app.

Campaign details

Brand: Mastercard and Starbucks Lead agency: Voden Region: EMEA

Objectives

While Mastercard's aim was to increase the number of people using Masterpass, Starbucks wanted more customers to register to its loyalty program via the Starbucks app. Two brands joined powers to give customers a reason to both download the app and t

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