Maruti Suzuki: Nexa Baleno Buddy Pack

Maruti Suzuki, an automotive brand, established NEXA Baleno as a premium brand by creating an in-game ad that triggered sponsored messages in specific moments of gameplay.

Campaign details

Brand: Maruti SuzukiLead agency: Grapes DigitalRegion: APAC

Objectives

Maruti Suzuki has been creating a lot of sensation in the automobile market ever since the time it launched its premium automotive retail brand NEXA. It is a first-of-its-kind modern retail channel with a network of new age automotive showrooms across India that aims to meet the rising aspirations of emerging Indians. These showrooms host the premium cars from Maruti Suzuki, which at present include S-Cross and Baleno.

But the challenge was that people still relished the fond memories of the powerful Maruti Baleno of...

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