Campaign details
Brand: Maruti SuzukiLead agency: Grapes DigitalRegion: APAC
Objectives
Maruti Suzuki has been creating a lot of sensation in the automobile market ever since the time it launched its premium automotive retail brand NEXA. It is a first-of-its-kind modern retail channel with a network of new age automotive showrooms across India that aims to meet the rising aspirations of emerging Indians. These showrooms host the premium cars from Maruti Suzuki, which at present include S-Cross and Baleno.
But the challenge was that people still relished the fond memories of the powerful Maruti Baleno of...