Marriott International: M Live GeoFencing Surprise & Delight Platform

This case study details how Marriott, an American hospitality company, launched a global, real-time social monitoring center that attracts, connects and engages consumers.

Campaign details

Brand: Marriott International - M Live PlatformRegion: NA

Objectives

Our goal is to reach next generation travelers who, today, live in an expectation economy ­where instant gratification is not just desired, but expected – and which is delivered directly and in real-time via mobile devices. To reach this consumer and to measure our ability to inspire them to engage with us would be the focus of the global endeavor set out below.

The ever-evolving social media landscape inherently requires brands to quickly identify unmet consumer needs. However, over the past few years, community management teams...

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