Marriott F&B: O2O Measurement

Marriott International, a hospitality company, increased awareness of its restaurants and gained a deeper understanding of consumer responses to ads across APAC.

Campaign details

Brand: Marriott International Agency: Publicis Media APAC Region: APAC

Strategy

Objective

The objective of Marriott's food and beverages (F&B) campaign was to increase brand awareness to their restaurants, to gain a deeper understandin

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands