Marks & Spencer: Bra Fit Challenge

Marks & Spencer, a multinational retailer, increased sales of its lingerie in India by challenging women to visit stores and guess their bra size correctly to win free vouchers.

Campaign details

Brand: Marks & Spencer India Agency: Isobar India



Studies show that over 80% of women do not know their bra size. As a leading brand in lingerie in India, Marks & Spencer wanted to alter this alarming statistic

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