Mahindra First Choice : MFC Uses Green Sim Data Insights To Drive 8X Conversions

Mahindra First Choice, a multi-brand car workshop, educated rural Indian farmers on the tractor loans it offers by connecting with them through a voice message on mobile.

Campaign Details

Brand: Mahindra First ChoiceLead Agency: Isobar IndiaRegion: APAC

Strategy

Objective

Mahindra First Choice wanted to reach out to farmers in Rajasthan to educate them about subsidized tractor loans provided by Mahindra First Choice. While the objective was to communicate their subsidized loans to the farmers, there were very few methods to reach out to this media dark audience apart from on ground activations which tend to be quite exhaustive and expensive for a short stint in only one region of India.

To overcome the challenge of getting in touch with the farmers, MFC...

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