Campaign details
Brand: Mahindra XUVLead Agency: Interactive Avenues - A Reprise Network CompanyRegion: APAC
Strategy
Objective
Mahindra was all set to launch it all new XUV300 – the class-defining vehicle. With the car being a category disruptor, the objective was to mirror the same disruption on digital platforms while showcasing different features of the car.
Target Audience
The primary TG consisted of auto enthusiasts, early adopters, opinion leaders, people showing interest – all ranging from age 25 to 40, pan India. Our data indicated that our audience showed interest on Facebook by asking questions, engaging...